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Game On For The Global Esports Federation With Top Ranking Esports Athlete Tokido

Japan’s “Fighting Game Legend” joins Athletes and Players Commission

adding voice and knowledge of international esports athletes

 

12 August 2020

 

The Global Esports Federation enhances its Athletes and Players Commission with the inclusion of Japan’s top gamer, Hajime Taniguchi, better known as Tokido.

 

Charmaine Crooks

“Esports is now among the fastest growing sport and entertainment globally. Skills and commitment alone are not enough to guarantee long-term success in esports, health and wellbeing are as important to ensure a sustainable career in esports. I’m honored to be a part of a worldwide organization that places equal emphasis on the overall wellbeing of players and athletes, empowering them to keep levelling-up their game, and at the same time establishing a sustainable career pathway for esports athletes to succeed,” said Tokido, Esports Champion, Member of Athletes and Players Commission, Global Esports Federation.

 

“We are thrilled to welcome an esports legend onto the Athletes and Players Commission. I trust that the Global Esports Federation will benefit greatly from his expansive experience having competed on some of the most prestigious world stages in esports,” said Charmaine Crooks, Vice President and Chair, Athletes and Players Commission, Global Esports Federation. “Tokido’s involvement in the Commission will help further the detailed work we have already put in to shape the organization, convening this incredible community, while enhancing the representation of the world’s esports athletes.”

 

 Recognized by fans and the esports community as one of the “Five Gods” of Japanese Street Fighter with a long legacy of winning at the game across multiple eras, Tokido has won many global and domestic titles including, Evo (2002, 2007 and 2017), Canada Cup (2018 and 2019) and Topanga Championship 2020. Hailing from Okinawa, he grew up in Yokohama, Japan and graduated from Tokyo University. Tokido became a professional gamer in 2010 and was a member of Team Mad Catz from 2011 to 2016 and Echo Fox between 2017 and 2019. He has also published two books that chronicle his journey to becoming a professional esports champion; and explain his personal philosophy on commitment and determination that expanded his esports career.

 

 

 

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The Global Esports Federation Teams Up with Global Sports Innovation Center powered by Microsoft

New partnership strengthens the developing power and potential of esports.

 

24 July 2020

 

The Global Esports Federation marks a powerful milestone with the announcement of a strategic partnership with Global Sports Innovation Center powered by Microsoft (GSIC). This latest alliance enables the GEF to further leverage the expert knowledge of GSIC to innovate and contribute to the future development of esports – deepening the engagement within the esports community across various touchpoints.

 innovation center

 

“Esports has been on a significant upward trajectory for some time now and has a unique opportunity for continued expansion. The partnership with GSIC enables the GEF to further bridge the connection and networks between esports and traditional sport through the responsible use of technology for good,” said Chris Overholt, Chair, Digital, Technology and Innovation Commission, Global Esports Federation. “We are excited about the future of esports, and through this alliance, we can accelerate our digital capabilities and elevate our position as a leader.”

 

The GEF will leverage on GSIC’s expertise in digital transformation and innovation, alongside the Federation’s aim to convene the esports community on the world stage, empowering greater engagement with athletes and players, intensifying international commercial focus, and offering an immersive spectator experience in esports.

 

“The growth of esports and its prevalence has never been more robust, particular during this time. The world sports industry has begun to see the blurring of lines between esports and traditional sport. We look forward to working with the GEF, the convening body of the world’s esports ecosystem, to support the innovation in esports and empowering the convergence of esports and traditional sport for a vibrant and exhilarating esports experience worldwide,” said Iris Cordoba, General Manager, Global Sports Innovation Center.

 

About The Global Esports Federation

 

The Global Esports Federation promotes the credibility, legitimacy and prestige of esports. We convene athletes, players and the world’s publishers, developers, industry partners and sporting organizations on one inclusive platform. We encourage and support competition along with developing community and connection among esports, active esports and traditional sports.

 

Founding Global Partner: Tencent
Global Partner: Refract
Strategic Partners: The Commonwealth Games Federation
  Olympic Council of Asia
  Organización Deportiva Suramericana (ODESUR)
  International Telecommunication Union (ITU)
  Dentsu Inc
  Global Sports Innovation Center Powered by Microsoft (GSIC)

#worldconnected.    http://www.globalesports.org

 

About Global Sports Innovation Center Powered by Microsoft

Global Sports Innovation Center powered by Microsoft (GSIC) is a business cluster powered by Microsoft Sport Team that gathers all kind of sports entities (clubs, federation, associations), institutions, tech-companies (from start-ups to enterprises), research organizations, investors and key figures of sport industry to improve its value chain. To do so, we focus our activities and services on 6 main points: entrepreneurship, networking, applied research, showcase, Microsoft Partners Solutions and digital transformation advisory services. More than 340 companies from 38 different countries have already received support from the GSIC through different activities, as well as from their ambassadors and network of professionals of the sports industry.

 

More information at: http://sport-gsic.com/

 

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The Global Esports Federation Connects Esports and Sport

Board appoints Olympic movement veteran Song Luzeng as Senior Advisor.

 

July 2, 2020

 

The Global Esports Federation Board today confirmed the appointment of Song Luzeng as the Senior Advisor to the Board. With close to 40 years of involvement in the Olympic movement, he brings with him a wealth of global experience.

 

 At the Olympic Council of Asia (OCA), Song serves as a Vice President and is the Chairman of the OCA Sports Committee.

Charmaine Crooks

He is member of the International Olympic Committee’s Olympic Education Commission and serves on the Executive Board at the Chinese Olympic Committee.

“I am honored to take on this new opportunity and thank the GEF President and Board for entrusting me with this new mission. I look forward to focusing on the convening efforts between the GEF, the esports community and traditional sport industry; to elevate sport with technology, promoting healthy and active lifestyles,” said Song Luzeng.

 

Chris Chan, President, Global Esports Federation, said, “I am delighted to welcome Song Luzeng as the Senior Advisor to the GEF Board. His extensive global experience and expansive connections in the sport industry make him a valuable addition to the GEF. I look forward to working closely with him and the Board to further the GEF’s aim for global collaborations, creating new and exciting ways to interact and engage with esports and sport.”

 

Song embarked on a career in the Olympic movement in 1982 at the Secretariat of the Chinese Olympic Committee, where he progressed through various roles to Deputy Secretary General and ultimately Secretary General, a role he held for 10 years. In service of China’s role in the Olympic movement, Song was Secretary General of the Bid Committee for Beijing 2022 Olympic Winter Games; and Executive Board Member, Beijing 2008 Organizing Committee for the Games of the XXIX Olympiad; among others.

 

Recently, the GEF marked six months of unprecedented achievements in establishing significant partnerships, bridging the connection between esports, active esports and traditional sport. The Federation had previously announced strategic collaborations with the Olympic Council of Asia to promote and develop esports across Asia, as well as with the Commonwealth Games Federation and ODESUR to develop a Commonwealth Esports strategy and spearhead South American esports strategy, respectively.

 

#worldconnected

 

THE GLOBAL ESPORTS FEDERATION MARKS 6 MONTHS OF UNPRECEDENTED ACHIEVEMENTS

The world connects with the GEF;

accelerating engagement with the global esports community.

 

June 29, 2020

 

The Global Esports Federation Board, meeting in full to cap the organization’s dynamic first six months, highlighted milestone achievements including several landmark partnerships and confirmed key next-phase priorities.

 partners

The Global Esports Federation confirms landmark partnerships within six months since launch,

cementing its position in the international esports community

 

“Congratulations to the GEF Board and the 70 Commission members at the GEF for their considerable contributions during this unprecedented time,” said Chris Chan, President, Global Esports Federation. “The GEF Board, through the collective energy and expertise of its members, has been successful in establishing the Federation. Our organization has developed initiatives that are in service to the esports community – promoting the credibility, legitimacy and prestige of esports. I am pleased to welcome the Founding Circle of GEF Members to our #worldconnected family and look forward to encouraging active dialogue, engagement and participation together.”

 

The GEF has built significant partnerships since the worldwide launch at its Singapore headquarters on December 16, 2019, cementing its position in the international esports community. Among the partnerships confirmed since:

 

Tencent as Founding Global Partner;

• Partnership with the Commonwealth Games Federation to develop esports strategy throughout the Commonwealth’s reach;

• Collaboration with the Olympic Council of Asia to promote and develop esports across and throughout Asia;

• Cooperative Agreement with Organización Deportiva Suramericana (ODESUR) to spearhead South American esports strategy;

International Telecommunication Union (ITU) membership to launch global dialogue on esports, supporting establishment of international standards;

• Strategic partnership with Dentsu Inc. to focus on joint efforts in developing new marketing programs and sports events; 

Refract as Global Partner for Interactive Technology to pioneer active esports worldwide.

 map

 

The Global Esports Federation expands global footprint; welcomes 54 Member Federations,

convening the world’s esports community.

 

The GEF confirmed 63 members, comprising Member Federations, International Federations and strategic partners, bridging the connection between esports, active esports and traditional sport. The Board discussed and confirmed the strategy and approach for the annual flagship Global Esports Games, which will be announced shortly.

 

“We believe that the future of esports continues to be bright and look forward to embarking on the next phase of growth and development,” added Chan. “In addition to creating a convening platform for a safe, inclusive and healthy esports ecosystem, we aim for global collaborations encouraging and showcasing innovation and the responsible use of technology for good.”

 

The Global Esports Federation proudly draws on a diverse range of experience and expertise from the worlds of esports and sport to elevate the future of esports, bringing the global community together through a #worldconnected. 

 

The Global Esports Federation List of Member Federations.

 

1. Singapore 28. Mauritania
2. Argentina 29. Republic of Moldova
3. Azerbaijan 30. Mongolia
4. Bahamas 31. Montenegro
5. Belarus 32. Nepal
6. Belgium 33. Nigeria
7. Bosnia and Herzegovina 34. Pakistan
8. Brazil 35. Paraguay
9. Brunei Darussalam 36. Peru
10. Canada 37. Philippines
11. Chille  38. Poland
12. People's Republic of China    39. Portugal
13. Cuba 40. Saudi Arabia
14. Czech Republic 41. Serbia
15. Djibouti 42. South Africa
16. Dominican Republic 43. Sri Lanka
17. Georgia 44. Suriname
18. India 45. Chinese Taipei
19. Indonesia 46. Trinidad and Tobago
20. Islamic Republic of Iran 47. Tunisia
21. Ireland 48. Turkey
22. Italy 49. Turkmenistan
23. Jamaica 50. Ukraine
24. Japan 51. United Kingdom
25. Kazakhstan 52. United States of America
26. Lebanon 53. Uruguay
27. Malta 54. Venezuela

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OLYMPIC COUNCIL OF ASIA AND GLOBAL ESPORTS FEDERATION TEAM UP TO PROMOTE, DEVELOP ESPORTS

History-making collaboration will serve youth of Asia.

 

June 24, 2020

The President of the Olympic Council of Asia, His Excellency Sheikh Ahmad Al-Fahad Al-Sabah, has the pleasure of announcing that upon the recommendation of the OCA Executive Board the OCA has decided to collaborate with the Global Esports Federation to promote and develop esports across and throughout Asia.

 olympic

 

This historic collaboration promises to celebrate and inspire millions of youth in Asia, already home to some of the most important and exciting athletes and players and, as well, innovators in technology and change-makers in the dynamic esports community.

 

“The OCA looks forward to working with the Global Esports Federation in serving the youth of Asia,” Sheikh Ahmad said. “One of the big stories of our time is esports, and the OCA is pleased to join forces with the GEF to maximize the potential of esports, for good.”

 

The President of the Global Esports Federation, Chris Chan, said, “In partnering with the OCA, driven by the visionary leadership of its President and Executive Board, we acknowledge the depth and breadth of progressive innovation in this dynamic, youthful continent. Together, we will convene a partnership focused on advancing forward-thinking and future-oriented initiatives in service to athletes, players and youth.”

 

The Olympic Council of Asia, with its 45 National Olympic Committees, represents 4.6 billion people, nearly 60 percent of the world’s population, including at least 700 million youth ages 15 to 24. The OCA has been recognized worldwide as a pioneer in advancing the direction of esports — introducing esports for the first time at the 2007 Asian Indoor Games in Macau. Esports was featured as a demonstration sport at the 2017 Asian Indoor and Martial Arts Games in Ashgabat, Turkmenistan, and at the 2018 Asian Games in Jakarta, Indonesia, with 11,300 athletes from 45 participating teams.

 

“We are grateful to the OCA President and the Executive Board for their trust and confidence,” said Chan. “We look forward to doing big things together.”

 

Launched on December 16, 2019, in Singapore, the Global Esports Federation proudly draws on a diverse range of experience and expertise from the world of esports and the sporting community to help develop the credibility, legitimacy and prestige of esports in society. Tencent, one of the world’s leading technology companies, is the Founding Global Partner of the GEF. The Federation was founded to further elevate the future of esports, bringing the global community together through a #worldconnected.

 

THE GLOBAL ESPORTS FEDERATION AND DENTSU ESTABLISH STRATEGIC PARTNERSHIP

June 22, 2020

 

The Global Esports Federation today announced that it has entered a strategic partnership with Dentsu Inc. to promote the global development and growth of esports.

 detsu

The Global Esports Federation and Dentsu establish strategic partnership to promote the global development of esports

 

Chris Chan, President, Global Esports Federation said, “We are certain that this strategic partnership will strengthen the future prospects of the GEF, expanding the vital work that the team has already established. We look to Dentsu for their expertise to bring together the best of esports and sport, further fulfilling our mission to elevate esports and the world’s esports ecosystem.”

 

The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The Federation brings together diverse leaders from esports, as well as traditional sporting organizations and athletes, with the vision to create a sustainable ecosystem for esports. Tencent is the Founding Global Partner of the GEF, while the Japan esports Union (JeSU) is a member of the Federation. Hideki Okamura, Representative Director of JeSU, was recently appointed as a member of the GEF Board.

 

The strategic partnership will focus on joint efforts to develop new marketing programs and esports events. In collaboration with JeSU, Dentsu will lend its expertise and experience to collaborate with various game publishers, commercial partners and various International Organizations to further elevate the credibility, legitimacy and prestige for esports.

 

#worldconnected

 

Global Esports Federation joins ITU to launch global dialogue on esports

The dialogue will support establishment of international standards for the esports ecosystem.

 

18 June 2020

 

The Global Esports Federation (GEF) has become a member of ITU’s standardization arm (ITU-T) to launch a global dialogue on the new partnerships emerging in support of the fast-growing competitive esports industry. The dialogue aims to create the conditions necessary to establish international standards and guidelines for the esports ecosystem.

The meteoric rise in esports’ popularity compels exciting visions of the future of sport, health and entertainment. Esports have come to enjoy an audience of over 450 million people, with revenues exceeding 1 billion USD per year and growing at an annual rate well over 20 per cent.

 

The ‘Global Dialogue on Esports’ will launch on 24 June 2020 with the first of a new series of webinars under the banner of the AI for Good Global Summit.

 

The series will explore the business and social dynamics underlying esports and the partnerships supporting its explosive growth. It will showcase innovations in fields such as Artificial Intelligence; Virtual, Augmented and Mixed Reality; IMT-2020/5G; and the Internet of Things. It will also discuss actions required to support esports competitors and fans in enjoying these sports actively and sustainably.

 

“All industries are innovating with ICTs, but ICTs have enabled the emergence of an entirely new industry in esports,” said ITU Secretary-General Houlin Zhao. “By joining ITU, the Global Esports Federation has signalled the intent of the esports industry to build its future on the reliability offered by international standards, in concert with the diverse ITU membership.”

 

“We are honored to embark on this strategic partnership with the ITU in advancing the United Nations Sustainable Development Goals and further strengthening the GEF’s mission of convening the world’s esports ecosystem,” said GEF President Chris Chan. “This partnership allows us to develop a pathway together to foster more international collaboration between our respective communities. The future of esports continues to be bright, and we look forward to developing great collaborations with the ICT industry, elevating esports based on the traditions and values of sport and the principle of harnessing technology for good.”

 

Esports have the potential to form a leading example of ‘Tech for Good’, with innovations in the field demonstrating considerable promise to support health and wellbeing, gender equality, education and persons with disabilities.

 

The COVID-19 pandemic has underlined the importance of connectivity and inclusivity to the economy and society, providing a powerful reminder of the importance of ICTs to the pursuit of the United Nations Sustainable Development Goals.

 Sustainable Development Goals

 
 

As an ITU member, GEF will influence the development of ITU standards for multimedia and the quality of gaming experience, work led by ITU-T Study Group (Multimedia) and ITU-T Study Group 12 (Performance, quality of service and quality of experience).

 

GEF has also highlighted its intention to propose new ITU standardization studies addressing the relationship between esports and ICT advances in fields such as AI, Big Data, 5G and IoT.

 

“Our world is highly diverse, but sport has extraordinary power to unite us,” said Chaesub Lee, Director of the ITU Telecommunication Standardization Bureau. “Just as each team player makes a unique contribution to their team, the inclusive dialogue led by ITU and GEF will help new partners to build a common understanding of how they could each play to their strengths to make complementary contributions to the growth of the esports ecosystem.”

 

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About the Global Esports Federation (GEF):

The Global Esports Federation promotes the credibility, legitimacy and prestige of esports. It convenes athletes, players and industry leaders together on one inclusive platform. With a mission to cultivate competition along with developing community and connection between esports, mainstream sport and active esports, GEF cultivates the authentic voice for the worldwide esports movement #worldconnected

 

www.globalesports.org

 

About the International Telecommunication Union (ITU):

The International Telecommunication Union (ITU) is the specialized United Nations agency for information and communication technologies (ICTs), driving innovation in ICTs together with 193 Member States and a membership of over 900 companies, universities, and international and regional organizations. Established over 150 years ago in 1865, ITU is the intergovernmental body responsible for coordinating the shared global use of the radio spectrum, promoting international cooperation in assigning satellite orbits, improving communication infrastructure in the developing world, and establishing the worldwide standards that foster seamless interconnection of a vast range of communications systems. From broadband networks to cutting-edge wireless technologies, aeronautical and maritime navigation, radio astronomy, oceanographic and satellite-based earth monitoring as well as converging fixed-mobile phone, Internet and broadcasting technologies, ITU is committed to connecting the world. For more information, visit www.itu.int

 

THE GLOBAL ESPORTS FEDERATION ENTERS AGREEMENT WITH ODESUR TO SPEARHEAD SOUTH AMERICAN ESPORTS STRATEGY

 

17 June 2020

 

The Global Esports Federation reached another milestone with the signing of a Cooperative Agreement with Organización Deportiva Suramericana (ODESUR), forming a strategic partnership to develop a South American Esports strategy as a catalyst for social benefit and change. The latest agreement comes after an agreement reached with the Commonwealth Games Federation to jointly develop a Commonwealth Esports strategy.

 odesur

The Global Esports Federation enters agreement with ODESUR to spearhead South American Esports Strategy

 

The initial phase of this agreement will focus on:

 

 1.    Conducting an analysis of the status of esports in South America, and jointly develop an esports strategy for the South American Games;
 2.    Exploring and developing sustainable esports properties for ODESUR, including the development of events, partnerships and promotional opportunities, that connect and serve the esports community in South America;
 3.    Convene and stage esports competitions, conventions, fora, and development programmes;
 

“Esports has quickly risen in popularity and gained strong footing in South America, in both spectatorship and participation. Nevertheless, there are still enormous growth opportunities compared to other regions in the world,” said Camilo Pérez López Moreira, President, Organización Deportiva Suramericana (ODESUR). “South America is consolidating as a huge market for the development of esports within the 15-member NOCs of ODESUR. The Executive Board of ODESUR approved the partnership with the Global Esports Federation as it will strengthen our coordinated effort in developing necessary infrastructure and commerce to accelerate the growth of esports in South America.”

 

Chris Chan, President, Global Esports Federation said, “The strategic partnership with ODESUR expands our global footprint into a key region where esports is poised for rapid growth. We look forward to jointly develop a sustainable esports strategy that will convene and service the vibrant esports community in South America that boasts 228 million users in 2020. This latest agreement supports our mission and strengthens our effort in fostering great collaborations globally to elevate esports on the sport and entertainment world stage.”

 

Launched on December 16, 2019, in Singapore, the Global Esports Federation proudly draws on a diverse range of experience and expertise from the world of esports and the sporting community to help develop the credibility, legitimacy and prestige of esports in society. Tencent, one of the world’s leading technology companies, is the Founding Global Partner of the GEF. The Federation was founded to further elevate the future of esports, bringing the global community together through a #worldconnected.

 

INTERNATIONAL FEDERATIONS JOIN THE GLOBAL ESPORTS FEDERATION

Federation confirms global partner to pioneer active esports worldwide, encouraging world’s

youth participation.

 

16 June 2020

 

In a move that spotlights the developing power and potential between esports and sport, the Global Esports Federation today confirms leading International Federations, World Taekwondo and International Tennis Federation, as members. The GEF also appoints technology innovation company, Refract as Global Partner for Interactive Technology to pioneer active esports worldwide.

 

 World Taekwondo and International Tennis Federation confirm membership with the Global Esports Federation,

Refract appointed as Global Partner to pioneer active esports worldwide

 

“The Global Esports Federation was established to convene the global esports community and celebrate esports. We have experienced an incredible acceleration in our engagement with the world’s International Federations during this unprecedented time,” said Chris Chan, President, Global Esports Federation. “The state of play for sport is progressing rapidly. We are set to support the International Federations in joining the world’s publishers, developers and the entire esports community in developing new platforms to evolve a real sport experience in this digital age.”

 

The GEF is committed to pioneer the development of sport-based esports or active esports, in addition to growing traditional esports. This aspect of esports showcases physical movement powered by technology, with virtual and augmented reality. It simulates real sport practice and promotes competition based on the universal principles of inclusivity, gender equality and fair play.

 

“Participation from the International Federations cements the Global Esports Federation’s commitment in developing digital properties in active esports. The undeniable power of sport elevated with technology can bring youth to sport and sport to youth. We are building a community where we connect and learn together – particularly with Millennials, Generation Z and Generation Alpha, by proactively reaching out and engaging with them to use esports as a catalyst for all kinds of social connection,” said Paul J. Foster, Chief Operating Officer, Global Esports Federation.

 

Dr. Chungwon Choue, President, World Taekwondo, said, “We are thrilled to be an active member for the development of active esports. Now more than ever, we need to embrace technological advancement and promote healthy and active lifestyles around the world.”

“Esports brings the worlds of virtual and physical action together to create an all-new and exciting way to consume, interact and engage with sports. Esports present a myriad of opportunities for innovation and growth. The International Tennis Federation is keen to play an active part in global development as a Global Esports Federation member,” said Kelly Fairweather, COO, International Tennis Federation.

 

Refract, the newly appointed Global Partner for Interactive Technology, meanwhile, creates opportunities through gaming and entertainment to extend human experience beyond reality. The company conceptualizes and builds products to support and pioneer active gaming and active esports.

 

“Refract believes the gap of physical activity between video games and traditional sports can be bridged by technology. We are developing technologies for a future where playing video games and being physically active are not mutually exclusive,” said Michael Chng, Chief Executive Officer, Refract Technologies Pte Ltd.

 

Launched on December 16, 2019, in Singapore, the Global Esports Federation proudly draws on a diverse range of experience and expertise from the world of esports and the sporting community to help develop the credibility, legitimacy and prestige of esports in society. Tencent, one of the world’s leading technology companies, is the Founding Global Partner of the GEF. The Federation was founded to further elevate the future of esports, bringing the global community together through a #worldconnected.

THE GLOBAL ESPORTS FEDERATION RAMPS UP INTERNATIONAL COMMERCIAL FOCUS

Federation taps powerhouse Commission to drive key parts of theorganization, positioning

esports as truly global.

 

June 2020

 

The Global Esports Federation confirms the composition of the Brand, Marketing, Commercial and Communication Commission, to create opportunities within the community and propel esports to the forefront of global events and entertainment.

 

Chris Chan, President, Global Esports Federation, said, “Esports has emerged into the mainstream in recent years, evolving to hit the mainstage of entertainment globally. The whole of the Global Esports Federation and the global esports community are optimistic about its continued growth and expansion. We are excited to share our progress and new developments in esports.”

 

Charmaine Crooks

The Commission will be led by senior Italian football executive and GEF Board member Lorenzo Giorgetti. Throughout the year, the GEF celebrates the universality of global esports through the staging of regional, continental and international events.

 

Giorgetti is Chief Commercial Officer at one of the world’s most successful football clubs, A.C. Milan. Educated in engineering and with an illustrious career in business, Giorgetti will bring discipline and experience to the Commission’s detailed and vital work.

 

“The Global Esports Federation convenes the stakeholders in the world’s dynamic esports community from different backgrounds, geographies and business models,” Giorgetti said. “I look forward to engaging with the world’s commercial brands – established and those emerging – and the market at large to bring tremendous value to the GEF and our worldwide properties.”

 

 The Brand, Marketing, Commercial & Communications Commission will drive key priorities in elevating esports globally – to convene an evolving industry, cultivate commercial opportunities and build revenues by driving strategic brand initiatives and partnerships. It is supported by a team of professionals that includes:

 

  • Jerry Ling, Chief of Staff, World Taekwondo.

  • Chris Overholt, President and CEO, OverActive Media Group.

  • Peter Zeytoonjian, Senior Vice President, United States Olympic and Paralympic Properties.

  • Yasuhiro Nakamori, Director, Sport Department, Japanese Olympic Committee.

  • Ali Kiremitcioglu, former CEO, Istanbul 2020 Olympic and Paralympic Games Bid, and Executive Board Member, National Olympic Committee of Turkey.
  • Anne Kelly Aikman, International sports marketer in 12 Olympic Games and three FIFA World Cups, and former Vice President in Marketing at the International Olympic Committee.
  • Marco Nazzari, Managing Director, International, Nielsen Sports.

     

Launched on December 16, 2019, in Singapore, the Global Esports Federation proudly draws on a diverse range of experience and expertise from the world of esports and the sporting community to help develop the credibility, legitimacy and prestige of esports in society. Tencent, one of the world’s leading technology companies, is the Founding Global Partner of the GEF. The Federation was founded to further elevate the future of esports, bringing the global community together through a #worldconnected.

 

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