The Global Esports Federation Connects Esports and Sport

Board appoints Olympic movement veteran Song Luzeng as Senior Advisor.


July 2, 2020


The Global Esports Federation Board today confirmed the appointment of Song Luzeng as the Senior Advisor to the Board. With close to 40 years of involvement in the Olympic movement, he brings with him a wealth of global experience.


 At the Olympic Council of Asia (OCA), Song serves as a Vice President and is the Chairman of the OCA Sports Committee.

Charmaine Crooks

He is member of the International Olympic Committee’s Olympic Education Commission and serves on the Executive Board at the Chinese Olympic Committee.

“I am honored to take on this new opportunity and thank the GEF President and Board for entrusting me with this new mission. I look forward to focusing on the convening efforts between the GEF, the esports community and traditional sport industry; to elevate sport with technology, promoting healthy and active lifestyles,” said Song Luzeng.


Chris Chan, President, Global Esports Federation, said, “I am delighted to welcome Song Luzeng as the Senior Advisor to the GEF Board. His extensive global experience and expansive connections in the sport industry make him a valuable addition to the GEF. I look forward to working closely with him and the Board to further the GEF’s aim for global collaborations, creating new and exciting ways to interact and engage with esports and sport.”


Song embarked on a career in the Olympic movement in 1982 at the Secretariat of the Chinese Olympic Committee, where he progressed through various roles to Deputy Secretary General and ultimately Secretary General, a role he held for 10 years. In service of China’s role in the Olympic movement, Song was Secretary General of the Bid Committee for Beijing 2022 Olympic Winter Games; and Executive Board Member, Beijing 2008 Organizing Committee for the Games of the XXIX Olympiad; among others.


Recently, the GEF marked six months of unprecedented achievements in establishing significant partnerships, bridging the connection between esports, active esports and traditional sport. The Federation had previously announced strategic collaborations with the Olympic Council of Asia to promote and develop esports across Asia, as well as with the Commonwealth Games Federation and ODESUR to develop a Commonwealth Esports strategy and spearhead South American esports strategy, respectively.




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