The Global Esports Federation Teams with Nielsen to Advance the Future of Esports

Federation to leverage Nielsen analytics and insights to maximize potential of esports and its participants around the world.


1 October 2020


The Global Esports Federation (GEF) today announced a new strategic collaboration with Nielsen, the global leader in media measurement, valuation, data and insights. Through this alliance, Nielsen Sports will provide the GEF market research analysis, insights and data provisioning to amplify the value of the GEF and its efforts in convening the world’s esports ecosystem.


“The collaboration with Nielsen offers the Global Esports Federation access to best practice measurement methodologies and extensive global research experience in meeting the needs of the GEF and the community we serve,” said Paul J. Foster, Chief Operating Officer, Global Esports Federation. “The world is experiencing a tremendous acceleration in the development of esports to connect, entertain and excite the world at an ever-increasing pace. We are able to leverage on Nielsen Sports’ expertise in providing relevant insights and data that will help focus the GEF, our members and partners to guide our work as we look to the future for esports.”


The focus of work will help the GEF optimize its commercial and stakeholder engagement strategy as the Federation evolves its efforts in forging new relationships, as well as developing the community and the connection between sport, esports and virtual sport.


“With longstanding expertise in media consumption measurement and valuation, combined with an unparalleled view of the esports ecosystem, Nielsen Sports is uniquely positioned to help the Global Esports Federation succeed in its mission to further elevate competitive gaming. This new collaboration, leveraging our best in class data and insights will ensure the brightest possible vision of esports,” said Marco Nazzari, Managing Director, International, Nielsen Sports.


Nielsen Sports is the premier global provider of analytics and insights within the sports industry, offering the most reliable source of holistic market data in the sector and the most complete view of consumer trends and habits worldwide. The company’s esports practice provides sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving the fast-growing competitive gaming market forward.


About The Global Esports Federation


The Global Esports Federation promotes the credibility, legitimacy and prestige of esports. We convene athletes, players and the world’s publishers, developers, industry partners and sporting organizations on one inclusive platform. We encourage and support competition along with developing community and connection among esports, virtual and traditional sport.


Founding Global Partner:


Global Partner:


Strategic Partners:

The Commonwealth Games Federation

Olympic Council of Asia

Organización Deportiva Suramericana (ODESUR)

International Telecommunication Union (ITU)

Dentsu Inc

Global Sports Innovation Center Powered by Microsoft (GSIC)


International Federations:

World Taekwondo

International Tennis Federation

World Squash Federation

International Surfing Association

World Archery

World Karate Federation

Union Internationale de Pentathlon Moderne (World Pentathlon)

International Canoe Federation

World Freestyle Football Association


#worldconnected. www.globalesports.org


About Nielsen


Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow.


Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge.


An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.



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